COOL IDEAS

Hormel Big Y Display
An innovative solution to creating a display for the Big Y stores that could be shopped from all sides, have an inviting look and be much more attractive and approachable than just a simple pallet display. The use of natural wood and attractive graphics also contributed in creating a warm and inviting appearance.

Zeno "Mini" Cube Counter Display
This display was designed with an upscale look and feel to quantify the price point and effectiveness of the product as a beauty-enhancing device. The look and feel was further enhanced by the use of acrylic and other high-end materials. The addition of motion sensitive lighting and a matte foil board backdrop to illuminate the product on a dimensional pedestal gave it the feeling of a much-coveted museum piece.  The lighting also served to add excitement with the instant-on feature set off by motion sensors when the consumer walks by.  The light was set on a timer to fade out slowly with specific on and off function to preserve the battery.  It also featured a special pull out tray to allow for more detailed copy to be shared with the consumer.