Retail packaging matters when building your brand. What consumers see before buying a product has an impact in their purchasing decisions.
Here are the best practices to maximize the potential of retail packaging as a marketing tool.
Looking to redesign your product’s packaging? Knowing the different printing solutions available will help maximize your adjustments.
“We pride ourselves on collaborating with clients to create seamless processes that result in innovative work…” Micheal Lane, Meyers CEO
Excellence is the goal of everything we do at Meyers, and it’s always rewarding to receive confirmation that our efforts are paying off.
People sometimes ask us whether it’s more important to invest in graphics or structure when they’re planning a new package or in-store display. Our answer – the short version, anyway – is, “yes.”
Shoppers don’t shop the way they used to. They buy more online, and when they go to the store, they expect more from the experience.
For the 26th time in 28 years, Meyers has received Hormel Food Corporation’s Spirit of Excellence Award.
Meyers CEO Mike Lane contributed his thoughts about the current state of retail and the outlook for the future to a recent mid-year coverage in Label & Narrow Web.
Details matter. When Hormel asked Meyers to produce packaging for CUREMASTER RESERVE®, a new line of premium hams available exclusively online, they had a specific vision.