{"id":10188,"date":"2023-07-31T21:59:27","date_gmt":"2023-08-01T02:59:27","guid":{"rendered":"https:\/\/meyers.com\/?p=10188"},"modified":"2024-03-15T13:15:37","modified_gmt":"2024-03-15T18:15:37","slug":"all-about-product-labels","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/all-about-product-labels\/","title":{"rendered":"All About Product Labels: Parts, Types, Design Strategies"},"content":{"rendered":"\n<p>Have you ever wondered why some product labels catch your eye while others go unnoticed? Product labels are more than simply stickers or tags; they have a powerful impact on<a href=\"https:\/\/meyers.com\/meyers-blog\/how-does-packaging-affect-consumer-behavior\/\" target=\"_blank\" rel=\"noreferrer noopener\"> consumer decision-making<\/a>. For example, in a study, <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s41055-022-00105-3\" target=\"_blank\" rel=\"noreferrer noopener\">68% of consumers<\/a> were willing to pay more for food products labeled as cruelty-free.<\/p>\n\n\n\n<p>This statistic highlights the importance of labels to provide vital information to consumers. Labels offer ingredient details, nutritional facts, usage instructions, and safety warnings. By conveying essential details, labels can influence consumers to make wise choices about the products they buy.<\/p>\n\n\n\n<p>Labels go beyond providing information; they are instrumental in building brand identity and establishing a strong visual presence in the market. In a crowded marketplace, where countless products compete for attention, an eye-catching label design can make all the difference in capturing the attention of potential customers and differentiating a brand from its competitors.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_c66d12-cd .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_c66d12-cd .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_c66d12-cd\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p id=\"jump-to\"><strong>Jump To Section:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong><a href=\"#what-are-product-labels\">What Are Product Labels?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#what-are-prime-labels\">What Are Prime Labels?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#parts-of-a-product-label\">Parts of a Product Label<\/a><\/strong>\n<ul>\n<li><strong><a href=\"#primary-components-of-a-product-label\">Primary Components of a Primary Label<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#other-product-label-elements-to-consider\">Other Product Label Elements to Consider<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#types-of-product-labels\">Types of Product Labels<\/a><\/strong>\n<ul>\n<li><strong><a href=\"#types-of-product-labels-by-manufacturing-process\">4 Types of Product Labels by Manufacturing Process<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#types-of-product-labels-by-purpose\">4 Types of Product Labels by Purpose<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#design-strategies\">Design Strategies for Effective Product Labels<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#labeling-done-right\">Labeling Done Right<\/a><\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_46c422-0a .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_46c422-0a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_46c422-0a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-product-labels\"><strong>What Are Product Labels?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-1024x732.webp\" alt=\"what are product labels\" class=\"wp-image-11592\" style=\"width:700px\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-1024x732.webp 1024w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-300x214.webp 300w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-768x549.webp 768w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-1536x1097.webp 1536w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-500x357.webp 500w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-800x572.webp 800w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp-1280x914.webp 1280w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_2039462915_webp.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Product labels are tags that give consumers essential details such as ingredients, usage instructions, safety warnings, and branding elements. They serve as a direct information channel between brands and consumers, conveying necessary details and building brand identity.<\/p>\n\n\n\n<p>Product labels influence purchase decisions, help businesses avoid legal liabilities, and differentiate products from competitors. A well-designed label can captivate shoppers and pique their interest.&nbsp;<\/p>\n\n\n\n<p>By leveraging effective label design, brands can effectively communicate product features, benefits, and value to create a strong impact on consumers.<\/p>\n\n\n\n<p>Accurate and informative labeling is of utmost importance for maintaining consumer trust. Studies show that consumers generally <a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q2\/food-survey-consumers-trust-and-value-product-labels.html\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a> product labels and rely on them for making purchasing decisions.&nbsp;<\/p>\n\n\n\n<p>However, a single erroneous or false claim can ruin that trust, tarnishing a brand\u2019s reputation and exposing them to potential legal issues from false advertising or misinformation.<\/p>\n\n\n\n<p>Consumers feel more confident about their choices when a label provides comprehensive, reliable, and easily digestible information. An accurate label fosters trust, loyalty, and recognition of the brand.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_1d4d6c-1d .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_1d4d6c-1d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_1d4d6c-1d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>If you wish to learn more about product labels, read the following guides:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/elements-of-effective-product-labels-design-tips-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Elements of Effective Product Labels: Design Tips and Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/10-best-fonts-for-your-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Best Fonts for Your Product Labels<\/a><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_b2b8b4-b2 .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_b2b8b4-b2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_b2b8b4-b2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-prime-labels\"><strong>What Are Prime Labels?<\/strong><\/h2>\n\n\n\n<p>Prime labels are the most recognized labels displayed prominently on product packaging. They are essential for product identification and differentiation within a specific category or market. Serving as the main label on the packaging surface, they distinguish the product from competitors and capture consumer attention.<\/p>\n\n\n\n<p><a href=\"https:\/\/meyers.com\/capabilities\/labels\/\">Prime labels<\/a> feature extensive branding and design elements, making the item stand out on store shelves. Conversely, secondary labels primarily provide practical information without additional designs. One can integrate them into the prime label or present them as separate tags.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"parts-of-a-product-label\"><strong>Parts of a Product Label<\/strong><\/h2>\n\n\n\n<p>Several distinct elements comprise a functional product label. Each component communicates a specific message to consumers. Businesses should understand the various parts to create effective and engaging product labels and packaging.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"2560\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-scaled.webp\" alt=\"Parts of a Product Label\" class=\"wp-image-11580\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-scaled.webp 471w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-55x300.webp 55w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-768x4175.webp 768w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-377x2048.webp 377w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-500x2718.webp 500w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-800x4349.webp 800w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-1_webp-1280x6959.webp 1280w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/figure><\/div>\n\n\n<p>As an example, this article will use a hypothetical apple company to illustrate the use of each label element for the following two sections. The example company\u2019s name is \u201cHonest Orchards.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"primary-components-of-a-product-label\"><strong>Primary Components of a Product Label<\/strong><\/h3>\n\n\n\n<p>Nearly all product labels contain the following parts:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Brand name and logo<\/strong><\/h4>\n\n\n\n<p>The brand name and logo are essential elements that represent the identity and values of a company. Honest Orchards includes its logo and name on every apple. Its simple and vibrant design reflects the company\u2019s commitment to straightforward and honest apples.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Product name<\/strong><\/h4>\n\n\n\n<p>The product name should be a concise but descriptive identifier for customers to identify its use quickly. An Honest Orchard product can use Crisp Gala Apples. This name conveys the specific apple variety and emphasizes its desirable texture.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Product description and features<\/strong><\/h4>\n\n\n\n<p>The product description and features section highlight critical details about a product. After capturing customers&#8217; attention with a brand logo and product name, the description and features should effectively sell the product.&nbsp;<\/p>\n\n\n\n<p>For example, a description of Crisp Gala Apples can mention their sweet and aromatic flavor, firm texture, and rich red color, giving customers a compelling and vivid description of the apple\u2019s characteristics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Ingredients and nutritional information<\/strong><\/h4>\n\n\n\n<p>Many regulatory bodies and distributors require food and beverage labels to include ingredients and nutritional information for <a href=\"https:\/\/www.recipal.com\/blog\/labeling-rules-and-guidelines\/do-i-need-nutrition-facts-on-my-labels\" target=\"_blank\" rel=\"noreferrer noopener\">safety and transparency<\/a>.<\/p>\n\n\n\n<p>Apples, unsurprisingly, do not have a long list of ingredients as fresh produce items. However, Honest Orchards lists it as \u201c100% fresh Gala apples.\u201d The product\u2019s nutritional information indicates that apples are a good source of fiber and nutrients, which the orchard highlights on the packaging.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Net weight\/volume<\/strong><\/h4>\n\n\n\n<p>The net weight or volume informs consumers of exactly how much of something they are purchasing. If a company wants to use much larger packaging than the product, it must indicate its contents to avoid misleading buyers.<\/p>\n\n\n\n<p>Honest Orchard\u2019s bag of apples might list it as \u201cNet Wt.: 2 lbs.\u201d or \u201cNet Contents: 907g,\u201d providing consumers with the precise quantity of apples they purchase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Manufacturer information<\/strong><\/h4>\n\n\n\n<p>The manufacturer information includes the name and contact details of the company. This section provides transparency and establishes accountability in case of concerns. Consumers can contact the company for inquiries, feedback, or assistance.<\/p>\n\n\n\n<p>Honest Orchard\u2019s manufacturer stamp reads: \u201cProduced and Packed by Honest Orchard, Anytown, USA. Phone: (123) 457-7890.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"other-product-label-elements-to-consider\"><strong>Other Product Label Elements to Consider<\/strong><\/h3>\n\n\n\n<p>Companies may include more than the required information on their labels to improve their impact. These extra elements may consist of the following:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Symbols and certifications<\/strong><\/h4>\n\n\n\n<p>Symbols and certifications, such as the <a href=\"https:\/\/www.ams.usda.gov\/rules-regulations\/organic\/organic-seal\" target=\"_blank\" rel=\"noreferrer noopener\">USDA Organic Seal<\/a>, visually reassure customers about product qualities. Typically, these stamps come from recognized third-party specialists in the field. Honest Orchards\u2019 apples can proudly display this seal, indicating that they were grown without synthetic pesticides or fertilizers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. Barcodes and QR codes<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-1024x682.webp\" alt=\"qr code labels\" class=\"wp-image-11585\" style=\"width:700px\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-1024x682.webp 1024w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-300x200.webp 300w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-768x512.webp 768w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-1536x1023.webp 1536w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-500x333.webp 500w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-800x533.webp 800w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp-1280x853.webp 1280w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1548860924_webp.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The product label can feature scannable barcodes and QR codes. Barcodes facilitate inventory management and make it easier for distributors to sell the item. QR codes can link to additional information for consumers, which can help with engagement and brand reputation.<\/p>\n\n\n\n<p>Honest Orchards\u2019 boxes of apples have codes that lead to a webpage showcasing the Orchard\u2019s sustainability practices and recipes that use Crisp Gala Apples.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. Safety warnings and precautions<\/strong><\/h4>\n\n\n\n<p>Many products can have related health and safety hazards. Companies include warnings to alert consumers to any potential risks. They don\u2019t want anyone to get hurt, and they protect themselves from legal liability in case of product misuse.<\/p>\n\n\n\n<p>Apples do not require extensive safety warnings. However, Honest Orchards includes a simple precaution: \u201cWash before consuming.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>10. Usage instructions and guidelines<\/strong><\/h4>\n\n\n\n<p>Some products only function when people use them in a particular way. Or they may be dangerous when done differently. Usage instructions and guidelines help customers achieve their desired goal with the product while minimizing safety concerns.<\/p>\n\n\n\n<p>Consuming an apple is straightforward, but Honest Orchard includes the instructions, \u201cSlice and add to salads, pies, or desserts.\u201d These suggestions inspire customers to explore various ways of incorporating apples into their dishes, boosting engagement.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_6792fd-ab .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_6792fd-ab .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_6792fd-ab\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Learn more about the intricacies of label designs with the following articles:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/the-foundations-of-great-product-label-designs-a-visual-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Foundations of Great Product Label Designs: A Visual Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/the-foundations-of-great-product-label-designs-a-visual-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Does RFID Work in Product Packaging and Labeling?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/the-foundations-of-great-product-label-designs-a-visual-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">13 Most Important Parts of a Product Label<\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"#jump-to\">Back To Top<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_b0092f-34 .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_b0092f-34 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_b0092f-34\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-product-labels\"><strong>Types of Product Labels<\/strong><\/h2>\n\n\n\n<p>Label types, specifications, and requirements vary significantly depending on several factors, including the country, industry, and product type. Generally, you can separate them based on their manufacturing process or purpose.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"2560\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-scaled.webp\" alt=\"Types of Product Labels\" class=\"wp-image-11587\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-scaled.webp 573w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-67x300.webp 67w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-229x1024.webp 229w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-768x3431.webp 768w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-344x1536.webp 344w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-500x2234.webp 500w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-800x3574.webp 800w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/Meyers_Pillar-4_Infog-2_webp-1280x5719.webp 1280w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"types-of-product-labels-by-manufacturing-process\"><strong>4 Types of Product Labels by Manufacturing Process<\/strong><\/h3>\n\n\n\n<p>Label designers have invented many creative ways to apply labels to product packaging, each with unique characteristics and benefits. Here are four popular strategies:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Pressure-sensitive<\/strong><\/h4>\n\n\n\n<p>A pressure-sensitive label is an adhesive label that\u2019s typically composed of three layers:<\/p>\n\n\n\n<ul>\n<li><strong>A facestock<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The outer layer of the label, known as the facestock, showcases the design elements and information. Sometimes, a transparent layer is added to protect against the elements.<\/p>\n\n\n\n<ul>\n<li><strong>Adhesive<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The adhesive layer comes built into the manufacturing process of this label type. It can stick to most surfaces, making it very versatile.<\/p>\n\n\n\n<ul>\n<li><strong>Liner or carrier<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The layer that keeps the adhesive sticky until the label is ready for use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Shrink sleeves<\/strong><\/h4>\n\n\n\n<p>Shrink sleeves are plastic films with label designs and information that shrink to conform to the shape of containers when heat is applied. They are ideal for irregularly shaped packages without convenient surfaces for pressure-sensitive labels.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Cut-and-stack<\/strong><\/h4>\n\n\n\n<p>Cut-and-stack labels are cost-effective paper labels produced in large sheets for efficient mass production. Manufacturers cut these sheets into individual labels, then stacked and applied to product containers. This labeling solution offers versatility in design options while remaining economical.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. In-mold labels<\/strong><\/h4>\n\n\n\n<p>In-mold labels are applied during the shaping process of packaging. Manufacturers print a thin plastic film with the desired design and place it inside a mold. As the plastic packaging material takes shape, the film fuses into it, creating a seamless and highly durable label.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"types-of-product-labels-by-purpose\"><strong>4 Types of Product Labels by Purpose<\/strong><\/h3>\n\n\n\n<p>Besides the manufacturing process, you can also identify labels based on the information they communicate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Brand labels<\/strong><\/h4>\n\n\n\n<p>This type of product label focuses on showcasing and reinforcing the identity and values of a brand or product line. They typically rely on already established brand elements\u2014such as the company name, logo, colors, or aesthetics, to evoke a sense of trust and loyalty.<\/p>\n\n\n\n<p>Examples include the iconic <a href=\"https:\/\/www.tailorbrands.com\/blog\/history-of-the-35-nike-swoosh\" target=\"_blank\" rel=\"noreferrer noopener\">Nike swoosh logo<\/a> and the distinct <a href=\"https:\/\/www.coca-colacompany.com\/au\/news\/trace-the-130-year-evolution-of-the-coca-cola-logo\" target=\"_blank\" rel=\"noreferrer noopener\">Coca-Cola logo and colors<\/a>. Both companies can launch a new product entirely unrelated to their previous catalogs. To be instantly recognizable, they can include their particular design elements on the label.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Descriptive labels<\/strong><\/h4>\n\n\n\n<p>Descriptive labels informatively describe a product, giving only factual, unbiased information about a product. They can include ingredients, common allergens, nutritional content, warnings, and instructions.<\/p>\n\n\n\n<p>Nutritional panels are likely the most seen descriptive label because the government regulates their inclusion and accuracy. Warnings on chemicals are also prevalent in descriptive labels.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Grade labels<\/strong><\/h4>\n\n\n\n<p>Grade labels designate the quality or standard of a product based on predetermined criteria. Independent expert groups assign these to provide consumers with a clear indication of the product\u2019s quality level.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.usda.gov\/media\/blog\/2013\/01\/28\/whats-your-beef-prime-choice-or-select\" target=\"_blank\" rel=\"noreferrer noopener\">USDA beef grading system<\/a> classifies beef products into categories. Another example is <a href=\"https:\/\/www.energystar.gov\/?s=mega\" target=\"_blank\" rel=\"noreferrer noopener\">Energy Star<\/a>, a government-backed energy efficiency rating for home appliances.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Promotional labels<\/strong><\/h4>\n\n\n\n<p>Promotional labels serve two main purposes: creating a sense of urgency and delivering compelling marketing messages. The first uses attention-grabbing language, such as a \u201cLimited Time Offer!\u201d to encourage purchasing decisions. These labels are typically temporary additions to the packaging rather than directly printed.<\/p>\n\n\n\n<p>The second type of label promotes the product\u2019s features and benefits, highlighting and often exaggerating specific claims. For example, a non-verified claim that the product uses <a href=\"https:\/\/meyers.com\/capabilities\/packaging\/eco-friendly-packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Post-Consumer Recycled packaging<\/a> or is cruelty-free.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_a24c14-45 .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_a24c14-45 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_a24c14-45\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Labels can vary significantly between types. Find out more about label types&#8217; functions and intended messages with the following articles:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.meyers.com\/meyers-blog\/advantages-of-instant-redeemable-coupons-ircs-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Advantages of Instant Redeemable Coupons (IIRCs) for Businesses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.meyers.com\/meyers-blog\/what-are-compostable-labels-applications-certification\/\" target=\"_blank\" rel=\"noreferrer noopener\">What are Compostable Labels? A Guide to Applications and Certifications<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/what-are-ecolabels\/\" target=\"_blank\" rel=\"noreferrer noopener\">What are Ecolabels? The Objectives of Ecolabeling<\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"#jump-to\">Back To Top<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_f1641d-a7 .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_f1641d-a7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_f1641d-a7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-strategies\"><strong>Design Strategies for Effective Product Labels<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-1024x719.webp\" alt=\"product label design strategies\" class=\"wp-image-11590\" style=\"width:700px\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-1024x719.webp 1024w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-300x211.webp 300w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-768x540.webp 768w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-1536x1079.webp 1536w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-500x351.webp 500w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-800x562.webp 800w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp-1280x899.webp 1280w, https:\/\/meyers.com\/wp-content\/uploads\/2023\/07\/shutterstock_1248743575_webp.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Regarding custom product labels, one should design them to be visually impactful and informative. The goal is to capture consumers\u2019 attention and effectively communicate vital information. Working with a knowledgeable and skilled <a href=\"https:\/\/meyers.com\/capabilities\/labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">label supplier<\/a> is key to creating visually appealing labels that align with consumer preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Clear and legible typography<\/strong><\/h3>\n\n\n\n<p>Choose a typography that\u2019s easy to read at various sizes and distances. Clear, well-spaced fonts enhance readability, allowing consumers to easily and quickly understand important information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. The balance between simplicity and uniqueness<\/strong><\/h3>\n\n\n\n<p>The requirement for legible typography does not mean a business must sacrifice style. The right balance between simplicity and originality can make a product visually distinctive and memorable without trading utility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Consistent branding elements<\/strong><\/h3>\n\n\n\n<p>Labels should incorporate consistent branding elements across a company\u2019s product line, such as color schemes, fonts, or logo placement. Having at least one identifiable mark creates a cohesive visual identity, allowing consumers to recognize the product and strengthen the brand association.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Sustainability and eco-friendly aspects<\/strong><\/h3>\n\n\n\n<p>Companies can appeal to consumers\u2019 <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/consumers-care-about-sustainability-and-back-it-up-with-their-wallets\" target=\"_blank\" rel=\"noreferrer noopener\">increasing environmental consciousness<\/a> by using and highlighting sustainable and eco-friendly practices. For example, mentioning recycled packaging on the label can resonate with eco-conscious customers and demonstrate the company&#8217;s commitment to sustainability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Visual hierarchy of information<\/strong><\/h3>\n\n\n\n<p>A product label should follow a visual hierarchy that ensures the most critical data is prominent. Font size, type placement, and color contrast naturally lend themselves to emphasizing or understating words and portions of the label.<\/p>\n\n\n\n<p>If a customer stops partway through reading a label, they should still have everything they need to make an informed decision thanks to the label\u2019s visual hierarchy.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_85fd65-2e .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_85fd65-2e .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_85fd65-2e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>For more insights into designing a label, read the following articles:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/are-food-labels-misleading-why-proper-labeling-is-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are Food Labels Misleading? Why Proper Labelling is Important<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meyers.com\/meyers-blog\/understanding-sustainable-labels-materials-and-tips-to-consider\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding Sustainable Labels: Materials and Tips to Consider<\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"#jump-to\">Back To Top<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10188_7f64a2-28 .kt-block-spacer{height:45px;}.wp-block-kadence-spacer.kt-block-spacer-10188_7f64a2-28 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10188_7f64a2-28\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"labeling-done-right\"><strong>Labeling Done Right<\/strong><\/h2>\n\n\n\n<p>A product label is the face of a product and, by extension, its company. A well-designed label goes beyond mere stickers or tags. It encapsulates essential information, conveying product features and benefits while building the brand\u2019s identity.<\/p>\n\n\n\n<p>In a competitive market, captivating consumers requires investing in thoughtful and visually appealing label design. That\u2019s why you should partner with Meyers! As a <a href=\"https:\/\/www.meyers.com\/capabilities\/packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">product packaging manufacturer<\/a> and designer, we provide superior and sustainable <a href=\"https:\/\/www.meyers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">packaging solutions<\/a> to help your business stand out.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.meyers.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our packaging experts<\/a> today to get your labeling done right!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicate with, clearly inform, and effectively attract customers using the power of well-designed product labels with this comprehensive guide!<\/p>\n","protected":false},"author":2,"featured_media":11594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6],"tags":[13,44,9],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All About Product Labels: Parts, Types, Design Strategies<\/title>\n<meta name=\"description\" content=\"Communicate with, clearly inform, and effectively attract customers using 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