Product packaging has come a long way. If its purpose was simply to protect products in the past, now it is a critical aspect of a brand’s marketing strategy. Packaging is one of marketing’s \u2018Eight Ps\u2019, alongside product, place, price, promotion, people, physical environment, and process.<\/p>\n
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Strategically designed packaging creates several points of value for brand owners. Great packaging differentiates a product from its competitors, adds to the customer experience, offers a medium for communication, and conveys a product’s value. When executed well,\u00a0retail packaging<\/a>\u00a0can increase not only brand recognition and recall, but customer conversion as well.<\/p>\n \n\n\n\n<\/p>\n Product packaging is a critical part of the marketing mix. To fully leverage packaging\u2019s brand marketing potential, here are some best practices.<\/p>\n \n\n\n\n<\/p>\n \n\n\n\n<\/p>\n1. Create custom packaging with your branding\u00a0<\/strong><\/h6>\n