{"id":6266,"date":"2021-05-03T00:00:00","date_gmt":"2021-05-03T05:00:00","guid":{"rendered":"https:\/\/meyers.com\/customers-product-unboxing-experience\/"},"modified":"2024-03-21T01:30:06","modified_gmt":"2024-03-21T06:30:06","slug":"customers-product-unboxing-experience","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/","title":{"rendered":"Product Unboxing: Ensuring Customers Get the Perfect Experience"},"content":{"rendered":"\n<p>Unboxing photos and videos have become a cultural staple in the age of social media. In the past, consumers only focused on the item inside the box. These days, unwrapping packaging to reveal the product has proven to be nearly as exciting. This is where the unboxing experience as part of a brand\u2019s marketing strategy becomes even more significant.<\/p>\n\n\n\n<p>It\u2019s no longer enough that your&nbsp;<a href=\"https:\/\/www.meyers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">product packaging<\/a>&nbsp;merely protects. The popularity of unboxing photos and videos has steered packaging trends in the direction of custom and branded packaging that promises the most satisfying unboxing experience. This in itself is an investment worth making for your business.&nbsp;<\/p>\n\n\n\n<p>Happy customers mean loyal customers, and loyal customers equate to target-hitting sales. When your customers start filming and sharing the unboxing of your product, your brand will reap the rewards of free and organic marketing.<\/p>\n\n\n\n<p>Read on for some expert tips on how to improve your customers\u2019 unboxing experience.&nbsp;<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-1-know-the-anatomy-of-a-well-packaged-product\"><strong>1. Know the anatomy of a well-packaged product<\/strong><\/h6>\n\n\n\n<p>A well-packaged product usually has three layers: tertiary packaging (the shipping box), secondary packaging (bubble wrap or crumpled paper keeping the item inside safe), and primary packaging (the actual packaging and container of the product).&nbsp;<\/p>\n\n\n\n<p>These components vary depending on a brand\u2019s budget and the nature of the product. However, the same rule applies to all: keep all packaging components branded and, ideally, customized.&nbsp;Customized packaging strengthens brand recall and keeps your products at the top of the minds of consumers.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-2-ensure-high-quality-packaging\"><strong>2. Ensure high-quality packaging<\/strong><\/h6>\n\n\n<style>.kb-image_af6459-81 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_af6459-81 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"960\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/julian-o-hayon-Bs-zngH79Ds-unsplash-768x960-1.jpg\" alt=\"apple-watch-unboxing\" class=\"kb-img wp-image-7873\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/julian-o-hayon-Bs-zngH79Ds-unsplash-768x960-1.jpg 768w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/julian-o-hayon-Bs-zngH79Ds-unsplash-768x960-1-240x300.jpg 240w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/julian-o-hayon-Bs-zngH79Ds-unsplash-768x960-1-500x625.jpg 500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/unsplash.com\/photos\/Bs-zngH79Ds\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n\n\n\n<p>Many consumers today depend on ecommerce to make a purchase, which means that a product bought online will often have a long journey before reaching its destination. Receiving a product with dents and scratches can turn off customers and can reduce the odds of repeat business. Therefore, high-quality, durable packaging is a must.<\/p>\n\n\n\n<p>Apple has perfected this strategy with its product packaging. Their boxes are not only durable. They also feel premium and are seamless to open, which adds to a delightful unboxing experience. You can emulate the same strategy by using quality materials and design on product packaging.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-3-use-customized-wrapping-paper\"><strong>3. Use customized wrapping paper<\/strong><\/h6>\n\n\n\n<p>Using clear plastic or store-bought paper as product cover is a common practice, but treating your customers with customized wrapping papers might just be a better idea.<\/p>\n\n\n\n<p>Apart from covering your item, your wrapping paper can also double as your branding and marketing real estate, where the possibilities to introduce your brand more to your customers are endless. For instance, you can print a recycle icon to encourage customers to reuse the paper, so they know that your brand is environmentally conscious. Consumers also often appreciate a custom insert explaining how to easily recycle your packaging, either curbside or at a retail store.<\/p>\n\n\n\n<p>With this, you\u2019re getting a two-for-one&#8211;you get to protect your product and, at the same time, communicate a message for brand building and customer relationship.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-4-use-customized-packaging-tape\"><strong>4. Use customized packaging tape<\/strong><\/h6>\n\n\n<style>.kb-image_a316da-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_a316da-e1 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/sticker-mule-rxv8P843Bco-unsplash-768x512-1.jpg\" alt=\"\" class=\"kb-img wp-image-7875\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/sticker-mule-rxv8P843Bco-unsplash-768x512-1.jpg 768w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/sticker-mule-rxv8P843Bco-unsplash-768x512-1-300x200.jpg 300w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/sticker-mule-rxv8P843Bco-unsplash-768x512-1-500x333.jpg 500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/unsplash.com\/photos\/rxv8P843Bco\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n\n\n\n<p>One of the least enjoyable parts of unboxing is removing those bothersome strips of packaging tape. It can be even more troublesome for your consumer if the tape used is low quality. Why get the most out of the surface of the packaging tape you use? That\u2019s another opportunity to market your brand. Customization will allow you to make the packaging look aesthetically sound in a way that aligns with your business identity.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-5-place-custom-elements\"><strong>5. Place custom elements&nbsp;<\/strong><\/h6>\n\n\n\n<p>You don\u2019t need to be in the same room with a customer to build rapport with them. By adding custom elements to your product packaging, your customer will feel like you\u2019re talking to them as a friend, not just a seller. For instance, including handwritten thank you notes will communicate how grateful you are for their unwavering support.&nbsp;<\/p>\n\n\n\n<p>If you want to take it a step further, you may include QR codes to direct customers to links where exclusive discounts await.&nbsp;<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-6-make-it-interactive\"><strong>6. Make it interactive<\/strong><\/h6>\n\n\n\n<p>It\u2019s in your best interest to lengthen a customer\u2019s interaction with your product packaging. The longer their unboxing takes, the better it is for your brand\u2014so long as each step makes sense and enhances the experience.&nbsp;<\/p>\n\n\n\n<p>One way to execute this is by introducing interactive components to your product packaging. For example, you may incorporate a puzzle or quiz in the box. If a customer is sufficiently entertained, they might even share it with friends and family. That\u2019s another marketing score on your end.&nbsp;<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-7-surprise-them-with-freebies\"><strong>7. Surprise them with freebies<\/strong><\/h6>\n\n\n\n<p>Not all people love surprises, but no one will complain if it\u2019s the good kind. Customers who order a product and get something more from the box sent to their doorstep will be happy without a doubt.&nbsp;<\/p>\n\n\n\n<p>Giving away freebies may equate to more expenses, but that doesn\u2019t have to negatively impact your profit margin in the long run. Treat your customers with a simple gift and make their unboxing experience more memorable. This can help increase their chances of coming back for repeat business.&nbsp;&nbsp;<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-8-put-a-cta-on-packaging-or-inserts\"><strong>8. Put a CTA on packaging or inserts<\/strong><\/h6>\n\n\n<style>.kb-image_7b3880-b9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_7b3880-b9 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/AdobeStock_351022318-min-1024x675-1.jpeg\" alt=\"\" class=\"kb-img wp-image-7874\" srcset=\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/AdobeStock_351022318-min-1024x675-1.jpeg 1024w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/AdobeStock_351022318-min-1024x675-1-300x198.jpeg 300w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/AdobeStock_351022318-min-1024x675-1-768x506.jpeg 768w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/AdobeStock_351022318-min-1024x675-1-500x330.jpeg 500w, https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/AdobeStock_351022318-min-1024x675-1-800x527.jpeg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/looka.com\/blog\/unboxing-videos\/\" target=\"_blank\" rel=\"noopener\">Looka<\/a><\/p>\n\n\n\n<p>Let your product packaging be heard. Incorporate a call-to-action (CTA) on its most prominent surfaces. The specifics of the CTA will depend on your current marketing efforts. For example, you can encourage customers to share a photo of their unboxing experience to social media using a specific hashtag. Make it more exciting by offering prizes or <a href=\"https:\/\/www.meyers.com\/ircs-on-pack-coupons\/\" target=\"_blank\" rel=\"noopener\">instant redeemable coupons<\/a> (IRCs) to lucky participants.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-unboxing-is-here-to-stay\"><strong>Unboxing is Here to Stay<\/strong><\/h6>\n\n\n\n<p>As long as there\u2019s social media, unboxing content will remain popular, so brands might as well craft a brand marketing strategy with this important part of the customer journey in mind. It\u2019ll require you to invest a little more in your product packaging, but rest assured, every penny you spend will be worth it.&nbsp;<\/p>\n\n\n\n<p>Remember that different kinds of consumer goods require specific types of product packaging\u2014it\u2019s not one-size-fits-all. Customization is key for a brand to stand out. Talk to the&nbsp;<a href=\"https:\/\/www.meyers.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">experts from Meyers<\/a>&nbsp;to help bring your product packaging vision to life.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unboxing products is part of the customer experience. Make sure it\u2019s a win for your brand with these tips.<\/p>\n","protected":false},"author":2,"featured_media":1423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6],"tags":[13,30],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Unboxing: Perfect the Customer Experience<\/title>\n<meta name=\"description\" content=\"Enhance customer satisfaction with an engaging unboxing experience. 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Learn how it impacts brand loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Meyers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/MeyersPrinting\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-03T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T06:30:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/unboxing-experience-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Dillon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MeyersPrinting\" \/>\n<meta name=\"twitter:site\" content=\"@MeyersPrinting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Dillon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/\"},\"author\":{\"name\":\"Michael Dillon\",\"@id\":\"https:\/\/meyers.com\/#\/schema\/person\/809cded7abf129a8b6f34b6c4f7123a2\"},\"headline\":\"Product Unboxing: Ensuring Customers Get the Perfect Experience\",\"datePublished\":\"2021-05-03T05:00:00+00:00\",\"dateModified\":\"2024-03-21T06:30:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/\"},\"wordCount\":1031,\"publisher\":{\"@id\":\"https:\/\/meyers.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/unboxing-experience-banner.jpg\",\"keywords\":[\"design\",\"folding cartons\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/\",\"url\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/\",\"name\":\"Product Unboxing: Perfect the Customer Experience\",\"isPartOf\":{\"@id\":\"https:\/\/meyers.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/meyers.com\/meyers-blog\/customers-product-unboxing-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/meyers.com\/wp-content\/uploads\/2021\/05\/unboxing-experience-banner.jpg\",\"datePublished\":\"2021-05-03T05:00:00+00:00\",\"dateModified\":\"2024-03-21T06:30:06+00:00\",\"description\":\"Enhance customer satisfaction with an engaging unboxing experience. 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