{"id":6268,"date":"2021-06-03T00:00:00","date_gmt":"2021-06-03T05:00:00","guid":{"rendered":"https:\/\/meyers.com\/3-layers-of-product-packaging\/"},"modified":"2024-03-26T01:22:45","modified_gmt":"2024-03-26T06:22:45","slug":"3-layers-of-product-packaging","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/3-layers-of-product-packaging\/","title":{"rendered":"The 3 Layers of Product Packaging: What’s the Difference?"},"content":{"rendered":"\n
The average consumer encounters hundreds of packaging variations in a day. From the cereal box and milk carton they reach for in the morning to the corrugated shipping box delivered to their doorsteps, product packaging variations are present everywhere every day. <\/p>\n\n\n\n
For your business, designing and creating appropriate, efficient, and high-quality product packaging<\/a> is vital in catching the buyer\u2019s attention and showing necessary product information. But there are several layers beyond the one you first see. Whether the goods you\u2019re selling are coming from a store shelf or shipments from a warehouse, keeping these items protected should be your number one priority. <\/p>\n\n\n\n Being familiar with the different layers of packaging can help businesses select the best protection for their products. The packaging material also makes it easier to decide which types of printing for packaging<\/a> are better for each level. <\/p>\n\n\n\n Tertiary packaging, also called bulk or transit packaging, is used to protect, handle, and ship batches of sales units or secondary packaging containers (a box within a box). It groups large quantities of products for better protection when transporting them from point A to point B, such as from the production warehouse to the point of sale. <\/p>\n\n\n\n Tertiary packaging makes it easier to safely and securely transport large or heavy goods, preventing damage that may occur without robust protection. It also facilitates the handling and storage of the products. Tertiary packaging involves stretch-wrapping cardboard boxes containing the products on a pallet. <\/p>\n This layer of packaging can include visual brand elements for easy identification of the parcels.<\/p>\n\n\nThe 3 Layers of Product Packaging<\/strong><\/h2>\n\n\n\n
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