{"id":6278,"date":"2021-07-21T00:00:00","date_gmt":"2021-07-21T05:00:00","guid":{"rendered":"https:\/\/meyers.com\/a-guide-to-selecting-the-best-packaging-colors-for-your-product\/"},"modified":"2024-03-25T22:27:22","modified_gmt":"2024-03-26T03:27:22","slug":"a-guide-to-selecting-the-best-packaging-colors-for-your-product","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/a-guide-to-selecting-the-best-packaging-colors-for-your-product\/","title":{"rendered":"A Guide to Selecting the Best Packaging Colors for Your Product"},"content":{"rendered":"\n

Psychologists have long studied the effects of colors on people\u2019s moods, emotions, and behavior. The findings from those studies have allowed many brand marketing professionals to use the principles of color psychology to influence people\u2019s perceptions in specific ways.<\/p>\n\n\n\n

Choosing colors for your brand logo needs serious thought, as colors can better help consumers associate with your product or service. For instance, McDonald\u2019s uses a red logo, which is known to induce hunger. The dominant green color on a Starbucks cup communicates the coffee brand\u2019s eco-friendly aspirations for the planet<\/a>.

But choosing colors for your brand doesn\u2019t stop there. It would help if you also considered how your product packaging colors could help you stand out in today\u2019s competitive market. Regardless if you have a single product or a variety of things to advertise, incorporating a deliberate color scheme into packaging solutions<\/a> can impact buyer behavior.<\/p>\n\n\n\n

This infographic highlights the role of color psychology in consumer associations and offers tips on leveraging color elements in product packaging design.<\/p>\n\n\n

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\"packaging<\/figure><\/div>\n\n\n

Color Psychology and Color Theory in Product Packaging<\/b><\/h3>\n\n\n\n

Color psychology, or the relationship between colors and human behavior<\/a>, has practical applications in different facets of branding, including product packaging design. Since colors can affect the way people feel, think, or act, it\u2019s only prudent to be mindful of the hues you choose for your package. <\/p>\n\n\n\n

Colors can help you achieve the desired effect when advertising your product, from your logo to the product label and packaging material.<\/p>\n\n\n\n

There are several ways to classify colors, whether they\u2019re on the warm spectrum or cool spectrum.<\/p>\n\n\n\n

Warm colors such as red, orange, and yellow tend to be popular among brands that want to convey strong emotions, whether passion, energy, or power. YouTube uses this technique well with their iconic red play button, urging internet browsers to press play and watch more videos. That is because the color red is effective in building up your excitement to be entertained. <\/p>\n\n\n\n

Cool colors such as blue, purple, and green are associated with feelings of calm. Global supermarket Whole Foods\u2019 logo is green, a color synonymous with the soothing characteristics of nature.<\/p>\n\n\n\n

These color associations suggest that consumers may form an initial impression of your product by looking at its packaging\u2019s color attributes.<\/p>\n\n\n\n

Understanding Color Schemes<\/b><\/h3>\n\n\n\n

It\u2019s not enough to know what colors symbolize. Incorporating harmony in your product packaging\u2019s color scheme should also be a brand\u2019s focus. These color selection guidelines are essential for creating a visual contrast or monochromatic effect to produce compelling packaging designs.<\/p>\n\n\n\n

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  1. High-contrast colors make design elements more noticeable<\/b>
    <\/b>
    <\/b>Two or more colors easily distinguishable from one another are called high contrast. This design principle is essential in product packaging, especially in making a particular element like text, symbols, or other markings stand out.

    Dark colors are in great contrast with lighter colors, as this color combination makes the whole package easy on the eyes. Blue packaging goes best with a yellow print, but yellow may not blend well with orange-colored packaging because the two colors don\u2019t have enough contrast.<\/li>\n\n\n\n
  2. The color wheel is a valuable source of color technique ideas<\/b>
    <\/b>
    The color wheel can help you decide on a product packaging color combination that will best convey your brand\u2019s personality, voice, message, or intention. Brands will want to limit their design to two or three colors at the most, as having more than that can confuse or overwhelm customers.<\/li>\n<\/ol>\n\n\n\n

    (Image: usability.gov<\/a>)<\/p>\n\n\n

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    \"color<\/figure><\/div>\n\n\n

    Choose from any of the following color techniques:<\/p>\n\n\n\n