{"id":6291,"date":"2021-10-28T00:00:00","date_gmt":"2021-10-28T05:00:00","guid":{"rendered":"https:\/\/meyers.com\/6-commonly-used-flexible-packaging-materials\/"},"modified":"2024-02-16T00:49:32","modified_gmt":"2024-02-16T06:49:32","slug":"6-commonly-used-flexible-packaging-materials","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/6-commonly-used-flexible-packaging-materials\/","title":{"rendered":"6 Commonly Used Flexible Packaging Materials"},"content":{"rendered":"\n
Consumers today are becoming more environmentally conscious about the products they purchase. As the world continues to embrace eco-friendly living, sustainability has become more than just a passing trend. As such, this is a great opportunity for your brand to look into ways\u00a0 to incorporate sustainability as a strategy for your product packaging.<\/p>\n\n
There are several solutions you can use to create sustainable packaging<\/a> without sacrificing packaging quality or customer experience. Flexible packaging, in particular, is an ideal way to start because its production consumes less energy than many other forms of packaging. Apart from that benefit, it is also more frequently designed to be used as a reusable and recyclable packaging material.<\/p>\n\n If your brand team is looking into adopting this kind of packaging into your product strategy or want to know more about the subject, you can learn in this article about the various types of flexible packaging materials used by brands and how these materials can benefit you.<\/p>\n\n To put it simply, flexible packaging is defined as any part of a package where its shape can be freely changed as desired. This packaging type is typically made from flexible or easily yielding materials that can take on new forms once they have been filled out by a product.<\/p>\n\n Flexible packaging is more commonly made from paper, foil, plastic, or any kind of combination in between. Examples include pouches, tubes, sleeves, and bags.<\/p>\n\n Compared to other forms of product packaging<\/a>, the flexible option can be more sustainable as it can create a low carbon footprint. Generally, flexible packaging materials can cost less to make in terms of raw materials, which can be highly beneficial for your business when mass producing a product.<\/p>\n\n Ease of use is one of the biggest selling points of flexible packaging that your brand team may consider. Customized packaging<\/a> can also be easily achieved to match the design aesthetics of your brand without wasting printing space.<\/p>\n\n Product packaging designs<\/a> are becoming increasingly valued by many, especially in the food industry, where 52%<\/a> of all shipments use flexible material. Other markets such as pharmaceuticals, medicine, personal care, and industrial are following this trend and switching to more sustainable alternatives.<\/p>\n\nDefining Flexible Packaging<\/strong><\/h3>\n\n