{"id":6301,"date":"2022-01-21T00:00:00","date_gmt":"2022-01-21T06:00:00","guid":{"rendered":"https:\/\/meyers.com\/packaging-drives-brands-omnichannel-retail-strategy\/"},"modified":"2024-02-08T09:35:53","modified_gmt":"2024-02-08T15:35:53","slug":"packaging-drives-brands-omnichannel-retail-strategy","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/packaging-drives-brands-omnichannel-retail-strategy\/","title":{"rendered":"How Does Packaging Drive Brands’ Omnichannel Retail Strategy?"},"content":{"rendered":"\n
E-commerce raised its share of global retail trade to 17% in 2020<\/a> compared to its 14% in 2019. Because of this surge, customers expect retail companies to meet and exceed their expectations throughout their buyer’s journey, from advertising, and customer service, to packaging. However, meeting buyer expectations will be challenging if businesses cannot provide the same seamless experience across diverse channels.<\/p>\n\n\n\n Fortunately, businesses can improve customer experience through an omnichannel retail strategy. Omnichannel retail aims to give customers the same experience throughout its channels by paying attention to the factors customers care for, including packaging.<\/p>\n\n\n\n Here are some of the reasons why packaging is vital to omnichannel retail.<\/p>\n\n\n\n Omnichannel retail is a sales approach that focuses on providing customers a seamless buyer experience across multiple channels. This is whether they are shopping through their phone, laptops, or purchasing in-store. <\/p>\n\n\n\n Product packaging has always been an integral part of marketing as it is the first thing people see from your brand. Conveying a good first impression through the packaging design<\/a>, style, color, size, and even ergonomics is as essential as the product itself. The following are how packaging can help create an excellent omnichannel brand experience.<\/p>\n\n\n\n Every business needs effective branding, and it usually starts at a product’s retail packaging<\/a>. Regardless of how well-established the company is, creating a distinct brand identity is one of the first things a business establishes to show individualism among its competitors. <\/p><\/p>\n\n\n\n Branding allows solid and long-term relationships with customers possible through brand recall, recognition, and in the long run, loyalty\u2014making packaging and consumer behavior<\/a> interconnected.<\/p><\/p>\n\n\n\n The packaging reveals the current state of the business’s inventory, indicating whether or not there is a defect, a misprint, or even damage even before the products leave the warehouse. This knowledge improves the warehouse’s efficiency and organization. <\/p><\/p>\n\n\n\n Effective packaging can help your business maintain consistent brand performance across all your channels to ensure that your products ship at a minimal cost. Other than that, many shipping companies impose taxes on products packaged differently.<\/p><\/p>\n\n\n\n Furthermore, if your packaging is not built well, it can lead to damaged goods and order returns, which are both losses on your part.<\/p><\/p>\n\n\n\n Apart from using packaging as a marketing tool<\/a>, the role of packaging is to secure your products and get them to your customers safely. Packaging does involve not only design but also the composition of the material. Before choosing any packaging, companies should do extensive research to ensure that the sourced materials will allow the business to transport the goods safely and securely, withstanding the rigors of shipping.<\/p><\/p>\n\n\n\n Another important aspect of packaging is a customer’s ability to track their orders through smart packaging<\/a>, keeping them in the loop. As mentioned, customers are getting more involved in the conversion process, with most of them wanting to track the status of their parcels. They’re not only their orders, but they’re also gauging how long it takes for it to arrive and the condition it comes in. These all play a big part in how they perceive your business. <\/p><\/p>\n\n\n\n There are a lot of product choices, all with different SKUs (stock-keeping units) or the barcodes you see on the packaging. These barcodes track the movement of the store’s inventory from storage to on-shelf to checkout. <\/p><\/p>\n\n\n\nWhat is Omnichannel Retail?<\/strong><\/h3>\n\n\n\n
The Importance of Packaging in Omnichannel Retail<\/strong><\/h3>\n\n\n\n