{"id":6315,"date":"2022-05-19T00:00:00","date_gmt":"2022-05-19T05:00:00","guid":{"rendered":"https:\/\/meyers.com\/beer-packaging-ideas-and-design-tips\/"},"modified":"2024-03-21T01:34:59","modified_gmt":"2024-03-21T06:34:59","slug":"beer-packaging-ideas-and-design-tips","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/beer-packaging-ideas-and-design-tips\/","title":{"rendered":"Make Your Beer Packaging Stand Out: Ideas and Design Tips"},"content":{"rendered":"\n
Packaging is an integral part of a product’s sales process. The design and look of your packaging can capture your customers’ attention regardless if it is through retail or online stores.<\/p>\n\n\n\n
The emphasis on product packaging<\/a> applies to the beer industry as well. There are hundreds of beer brands available worldwide, all with their unique packaging, so it may be difficult to design and produce packaging that will stand out and represent your brand well. <\/p>\n\n\n\n Your business would want something innovative yet unique to position your brand above the tough competition. The following sections will discuss some of the best design ideas and tips to make your beer packaging stand out.<\/p>\n\n\n\n If ever you are wondering what makes a good packaging design<\/a>, here are some tips and ideas that you can consider to help you achieve the final product you desire. <\/p>\n\n\n\n Beer packaging typically includes characters in its design. Recently, however, more and more brewers favor straying away from imagery, patterns, and illustrations. Instead, brands would rely on text<\/a> and use it as the primary focus of the label art. <\/p>\n\n\n\n The reason lies in its simplicity factor. Typography can be as powerful when communicating your brand’s personality. When typography is the central focus of the packaging, the product’s minimalist features, paired with the right colors, can create a unique aesthetic that can rival other beer labels that incorporate heavy designs. <\/p>\n\n\n\n One of the most popular materials for beer packaging design is kraft paper. Kraft paper has an industrial-style aesthetic that blends classic and modern features into a unique, refined look. Several beer label designs incorporate this material because of its diverse use and simplicity.<\/p>\n\n\n\n Furthermore, kraft paper is manufactured from virgin wood pulp, making it organic, compostable, recyclable, and generally a more sustainable packaging solution. It can also be recycled up to seven times<\/a> due to its durable properties.<\/p>\n\n\n\n Many classic, vintage designs in beer custom packaging<\/a> incorporate the colors and designs that typically go with beer. Brown bottles and eccentric imagery are some of the classic components of a vintage product design.<\/p>\n\n\n\nThe Best Beer Packaging Design Ideas<\/strong><\/h3><\/p>\n\n\n\n
1. Text-centric<\/strong><\/h4>\n\n\n\n
2. Kraft paper<\/strong><\/h4>\n\n\n\n
3. Vintage designs<\/strong><\/h4>\n\n\n\n