{"id":6324,"date":"2022-07-26T00:00:00","date_gmt":"2022-07-26T05:00:00","guid":{"rendered":"https:\/\/meyers.com\/pop-vs-pos-displays-which-is-best-for-your-business\/"},"modified":"2024-03-25T22:23:07","modified_gmt":"2024-03-26T03:23:07","slug":"pop-vs-pos-displays-which-is-best-for-your-business","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/pop-vs-pos-displays-which-is-best-for-your-business\/","title":{"rendered":"POP vs. POS Displays: Which is Best for Your Business?"},"content":{"rendered":"\n

Effective retail merchandising calls for businesses to carefully plan product visibility and in-store messaging that suit their target shoppers\u2019 personalities and shopping behaviors, as well as the factors that influence purchasing decisions.<\/p>\n\n\n\n

This is why certain types of displays are located in strategic areas of a store. In particular, point-of-purchase (POP) and point-of-sale (POS) displays can be visually striking and serve as key components in increasing sales and brand awareness.<\/p>\n\n\n\n

Selecting either a POP or POS display depends on many factors. While each retail environment is unique, having a clear understanding of their features and differences can help you better determine how to seamlessly integrate them into your store.<\/p>\n\n\n\n

Learn the key differences between POP and POS displays in this article to clearly define your retail merchandising<\/a> strategy.<\/p><\/p>\n\n\n\n

What is a POP Display?<\/strong><\/h3><\/p>\n\n\n\n
\"POP<\/figure>\n\n\n\n

A POP display is a store fixture that aims to promote large quantities of products and encourage consumers to make a purchase. This type of fixture<\/a> can come in the form of signages, shelves, shelf talkers, dump bins, end caps, and countertop pop displays.<\/p><\/p>\n\n\n\n

Retail stores typically scatter POP displays in high foot traffic areas \u2013 and even on walls and windows \u2013 to catch shoppers\u2019 attention. 

In eCommerce, digital POP displays such as pop-up deals and product recommendations help draw online consumers\u2019 attention toward the promotion or product. Today, businesses implementing an omnichannel retail<\/a> strategy can largely benefit from using both physical and digital POP displays.<\/p>\n\n\n\n

What is a POS Display?<\/strong><\/h3><\/p>\n\n\n\n
\"POS<\/figure>\n\n\n\n

A POS display is a fixture standing near or next to the cash register where consumers finally make their purchase. This type of display can come in the form of PDQ (Pretty Darn Quick) trays, small racks, and countertops. POS displays are useful in marketing products that shoppers typically buy on impulse such as candies, batteries, magazines, toothbrushes, lip balms, and souvenirs.

Part of the benefits of putting up POS displays is that they guarantee shoppers will see certain products as they reach the cash register. This type of display is also ideal for sales promotions such as buy-one-get-one (BOGO) deals, flash sales, and percentage discounts.<\/p><\/p>\n\n\n\n

POP vs. POS Displays: The Differences<\/strong><\/h3><\/p>\n\n\n\n
\n\n\n\n\n\n\n\n\n
\u00a0<\/td>\nPOP Displays<\/strong><\/td>\nPOS Displays<\/strong><\/td>\n<\/tr>\n
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Location\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n<\/td>\n

You\u2019ll find these displays near the merchandise they promote and in high-traffic areas such as aisles that house daily necessities.\u00a0<\/td>\nYou\u2019ll find these displays near or next to the cash register where the exchange of goods occurs. They are ideal for provoking impulse purchases of small and cheap items.\u00a0\u00a0<\/td>\n<\/tr>\n
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Design<\/strong><\/p>\n

\u00a0<\/p>\n<\/td>\n

POP displays vary in size and weight, although most of them are large to promote bulk products. POP displays include signages, end caps, shelves, shelf talkers, dump bins, and end caps.<\/td>\nPOS displays are typically small so they only occupy minimal space near or in the cash register. POS displays include PDQ trays, small racks, and countertops.<\/td>\n<\/tr>\n
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Sales Strategy<\/strong><\/p>\n

\u00a0<\/p>\n<\/td>\n

The goal is to help retailers promote and sell new and aging stocks, push different packaging options, and test new POP displays.<\/td>\nThe use of POS displays ensures product visibility since shoppers approach the cash register before leaving the store. Products in POS displays are often \u201cnice to have\u201d items or impulse buys.<\/td>\n<\/tr>\n
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Product Quantity<\/strong><\/p>\n

\u00a0<\/p>\n<\/td>\n

POPs are capable of displaying products in large sizes and quantities.\u00a0<\/td>\nThis type of display is ideal for promoting products with a small size and quantity. Products in POS displays are also typically cheap and come in single packaging.\u00a0<\/td>\n<\/tr>\n
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Buyer\u2019s Journey<\/strong><\/p>\n

\u00a0<\/p>\n<\/td>\n

Since POPs hold products that shoppers already plan to buy, they can engage customers who are in the consideration stage of the buyer\u2019s journey.\u00a0<\/td>\nPOS displays can be effective in engaging customers at the end of the buyer\u2019s journey. Shoppers with no intention to buy a particular product may reconsider upon encountering POS displays at checkout.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

POP vs. POP Displays: Which is Best for Your Brand?<\/strong><\/h3><\/p>\n\n\n\n

Choosing a retail display<\/a> for your business depends on the specific goals you want to achieve. Here are some factors you should consider when selecting a display type.<\/p>\n\n\n