{"id":6344,"date":"2023-01-25T00:00:00","date_gmt":"2023-01-25T06:00:00","guid":{"rendered":"https:\/\/meyers.com\/beverage-packaging-how-to-package-drinks-retail-success\/"},"modified":"2024-03-25T22:20:47","modified_gmt":"2024-03-26T03:20:47","slug":"beverage-packaging-how-to-package-drinks-retail-success","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/beverage-packaging-how-to-package-drinks-retail-success\/","title":{"rendered":"Beverage Packaging Fundamentals: How To Package Drinks For Retail Success"},"content":{"rendered":"\n
Grabbing the consumer’s attention is one of the most difficult challenges brands face in a saturated retail market. This is especially true for businesses in the beverage industry.<\/p>\n\n\n\n
Effective beverage packaging is more than knowing how to package drinks to meet retail shelf requirements. Businesses must design their packaging with marketing already in mind by infusing their branding efforts into it to create a memorable experience for the customer.<\/p>\n\n\n\n
This article will guide brand managers on what to consider when planning your beverage packaging for retail success and tips on how you can improve it.<\/p>\n\n\n\n
Before committing to any beverage packaging design<\/a>, you must address a few considerations.<\/p><\/p>\n\n\n\n 1. Beverage type <\/strong><\/p>\n\n\n\n The beverage itself determines many of the packaging design decisions to be made. For beer packaging<\/a>, a darker, amber color is commonly used, as direct sunlight can alter the drink’s taste and consistency.<\/p>\n\n\n\n Alternatively, composite carbon packaging compromises the taste of soft drinks that typically contain carbon dioxide. Lastly, if you sell wine, you will need packaging that prevents oxidation, which is why wine is sold in glass bottles.<\/p>\n\n\n\n 2. Material options<\/strong><\/p>\n\n\n\n After understanding the properties of the beverage your brand sells, begin selecting the materials that should comprise the packaging. Common materials may include plastic<\/a> or aluminum, each with its own advantages and disadvantages. <\/p>\n\n\n\n Plastic can easily be molded to fit your design needs but won’t protect the product’s freshness as well as aluminum will. <\/p>\n\n\n\n