{"id":6349,"date":"2023-02-03T00:00:00","date_gmt":"2023-02-03T06:00:00","guid":{"rendered":"https:\/\/meyers.com\/are-food-labels-misleading-why-proper-labeling-is-important\/"},"modified":"2024-03-18T23:04:45","modified_gmt":"2024-03-19T04:04:45","slug":"are-food-labels-misleading-why-proper-labeling-is-important","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/are-food-labels-misleading-why-proper-labeling-is-important\/","title":{"rendered":"Are Food Labels Misleading? Why Proper Labeling is Important"},"content":{"rendered":"\n<p>Food labels are often misleading because companies want their products to sell, even to health-conscious consumers. They convince these people to buy highly processed and unhealthy goods by labeling them with various health claims such as \u201csugar-free,\u201d \u201cnaturally sweetened,\u201d and \u201clow-fat.\u201d&nbsp;<\/p>\n\n\n\n<p>Food labeling can be challenging to read, especially if the consumers are unfamiliar with any of the ingredients mentioned.&nbsp;<\/p>\n\n\n\n<p>In a study entitled \u201c<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8156633\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Knowledge about Food Labeling and Fraud<\/a>,\u201d over 65% of people admitted having difficulty understanding the information on food products. About 55% declared that they don\u2019t trust the details provided by manufacturers.&nbsp;<\/p>\n\n\n\n<p>To mitigate this issue of <a href=\"https:\/\/www.fao.org\/3\/cb2863en\/cb2863en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">food fraud<\/a>, or the intentional deception of suppliers to consumers about the food content and quality, the United States Department of Agriculture (USDA) <a href=\"https:\/\/thehill.com\/homenews\/administration\/3819885-usda-tightens-organic-food-label-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">updated its regulations<\/a> to increase oversight or enforcement of goods labeled organic.&nbsp;<\/p>\n\n\n\n<p>The USDA now requires companies to have an import certification from the department\u2019s National Organic Program.&nbsp;<\/p>\n\n\n\n<p><p>Dishonest or faulty labelings will affect a brand\u2019s image, tarnishing its reputation. Food fraud can even lead to the suspension of business\u2019 operations. Thus, businesses must understand and comply with these regulations when creating food labels.&nbsp;<\/p>\n<p>&nbsp;<\/p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-why-food-labels-are-important\"><strong>Understanding Why Food Labels Are Important<\/strong><\/h2>\n<p>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/meyersmkting.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/shutterstock_228005935.jpg\" alt=\"why food labels are important\" class=\"wp-image-2747\"\/><\/figure>\n\n\n\n<p><p>&nbsp;<\/p>\n<p>Food labels are important because they inform consumers about what the products contain, guiding them on how to safely use and store the goods. They are also legal requirements and a responsibility that companies must comply with to avoid prosecution.&nbsp;<\/p><\/p>\n\n\n\n<p>Usually, food labels are located at the front, side, and back of the packages containing nutrition facts, health and nutrient claims, ingredients, allergy information, sell-by, best-by, and use-by dates.&nbsp;<\/p>\n\n\n\n<p>These labels help <a href=\"https:\/\/www.hsph.harvard.edu\/nutritionsource\/food-label-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumers create healthier choices<\/a> among several food products in the market and prevent companies from <a href=\"https:\/\/www.nytimes.com\/2021\/09\/07\/science\/food-labels-lawsuits.html\" target=\"_blank\" rel=\"noreferrer noopener\">lawsuits<\/a>. Misleading food labels compromise people\u2019s well-being and the company\u2019s standing.<\/p>\n\n\n\n<p>By providing the necessary information on packaged foods, consumers avoid goods that may induce allergic reactions and prevent foodborne illnesses.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-food-labels-are-misleading\"><strong>Why Food Labels Are Misleading<\/strong><\/h2>\n<p>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/meyersmkting.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/shutterstock_255068095.jpg\" alt=\"why food labels are misleading, are food labels misleading?\" class=\"wp-image-2748\"\/><\/figure>\n\n\n\n<p><p>&nbsp;<\/p>\n<p>Food labels are misleading because manufacturers often use well-crafted language and sometimes downright false claims to attract consumers as part of their sales strategies. Companies saw an opportunity to overstate their products\u2019 benefits with the rise of health-conscious individuals amid the pandemic.&nbsp;<\/p><\/p>\n\n\n\n<p>In a recent study, about <a href=\"https:\/\/xtalks.com\/misleading-food-labeling-a-cause-for-concern-among-consumers-and-food-manufacturers-3024\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% of consumers<\/a> admitted that they\u2019re worried about wellness products not being genuinely healthy. About 41% said they\u2019re concerned that the ingredients\u2019 health benefits aren\u2019t scientifically proven.&nbsp;<\/p>\n\n\n\n<p>The results showed how food and beverage manufacturers could no longer escape their misleading food labeling practices. In 2020, about <a href=\"https:\/\/www.perkinscoie.com\/images\/content\/2\/4\/241153\/2021-Food-CPG-Litigation-YIR-Report-v4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">220 lawsuits<\/a> were filed against these companies by advocacy groups because of what they call deceptive marketing.<\/p>\n\n\n\n<p>Some examples of common misleading labels with well-crafted language that companies use to attract consumers are:<\/p>\n\n\n\n<ul>\n<li>Made with whole grains<\/li>\n\n\n\n<li>No cholesterol<\/li>\n\n\n\n<li>Natural<\/li>\n\n\n\n<li>Low-carb<\/li>\n\n\n\n<li>Fruit-flavored<\/li>\n\n\n\n<li>Organic<\/li>\n\n\n\n<li>Zero trans fat<\/li>\n<\/ul>\n\n\n\n<p><p>Companies must be honest. They should comply with the mandated food labeling and <a href=\"https:\/\/www.meyers.com\/meyers-blog\/product-packaging-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">product packaging guidelines<\/a> to avoid sanctions and compromise the health and welfare of the public. &nbsp;<\/p>\n<p>&nbsp;<\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-important-food-labeling-guidelines-to-follow\"><strong>5 Important Food Labeling Guidelines to Follow<\/strong><\/h2>\n\n\n\n<p><p>&nbsp;<\/p>\n<p>Before selling packaged and sealed goods, food and beverage manufacturers must abide by the following food labeling guidelines and requirements. Observance of these regulations prevents <a href=\"https:\/\/www.fda.gov\/food\/buy-store-serve-safe-food\/food-recalls-what-you-need-know#:~:text=What%20is%20a%20Recall%3F,Department%20of%20Agriculture%20(USDA).\" target=\"_blank\" rel=\"noreferrer noopener\">food recalls<\/a> that may place corporations in tight spots.&nbsp;<\/p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Food identity in package form<\/strong><\/h3>\n\n\n\n<p>Food marketed in different forms, such as sliced, diced, and grated, must include its common name at the front or on the packaging\u2019s principal display panel (PDP). For example, since Lay\u2019s isn\u2019t a type of food, as it\u2019s a product name, the company must list \u201cPotato Chips\u201d as its identity.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The PDP is the part of the food label that consumers most likely see when they buy the product.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Manufacturer, packer, or distributor information<\/strong><\/h3>\n\n\n\n<p>There are different cases and name inclusions for various merchants\u2019 information in the labels, located in the information panel on the right side of the PDP.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>For corporations<\/strong>. In this case, only the actual corporate names are included on the front of the packaging. They may be preceded or followed by the division title involved in the production.&nbsp;<\/li>\n\n\n\n<li><strong>For individuals, partnerships, or associations<\/strong>. In these cases, they shall use the name in which the business is held.&nbsp;<\/li>\n\n\n\n<li><strong>For foods not manufactured by individuals whose names appear on the label<\/strong>. There must be a qualifying phrase such as \u201cManufactured for (insert company name),\u201d \u201cDistributed by (insert company name),\u201d or other fact statements appearing with the name on the label.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Apart from names, the place of business, including the street address, state, city, and ZIP code, must also be included in the information panel. For street addresses shown in a present city or telephone directories, companies may omit them and proceed with the other details instead.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Ingredient declaration<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/meyersmkting.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/shutterstock_1793630827.jpg\" alt=\"food labeling guidelines\" class=\"wp-image-2749\"\/><\/figure>\n\n\n\n<p><p>&nbsp;<\/p>\n<p>Declaring food package ingredients must be in descending order based on weight. It must also appear under the nutritional panel separately. For lack of space, they can be placed on the right side. Listing the ingredients used should start after \u201cIngredients.\u201d Sub-ingredients are written down in parentheses.&nbsp;&nbsp;<\/p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Net quantity of contents<\/strong><\/h3>\n\n\n\n<p>The net quantity of food contents is in the label\u2019s PDP. They must be expressed in terms of weight, fluid measure, count, or a combination, followed by \u201cNet Weight.\u201d This section refers to the product\u2019s weight, excluding packaging, placed under 30% of the PDP printed horizontally.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Nutrition facts and information<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/meyersmkting.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/shutterstock_379725712.jpg\" alt=\"food labeling guidelines\" class=\"wp-image-2750\"\/><\/figure>\n\n\n\n<p><p>&nbsp;<\/p>\n<p>Nutrition information contains details about the nutritional composition of the products, including minerals, macronutrients, nutrients, and vitamins. This section is placed on the PDP or the information panel near the ingredient declaration or statement and is governed by the US Food and Drug Administration (FDA).&nbsp;<\/p><\/p>\n\n\n\n<p>According to the FDA, Nutrition Facts must include the following:<\/p>\n\n\n\n<ul>\n<li>Serving size<\/li>\n\n\n\n<li>Household measure or common household unit<\/li>\n\n\n\n<li>Servings per container<\/li>\n\n\n\n<li>Mandatory nutrients (iron, protein, cholesterol, calcium, sodium, potassium, vitamin D, total and added sugars, dietary fiber, calories, carbohydrates, fat, trans fat, and saturated fat.)<\/li>\n<\/ul>\n\n\n\n<p><p>For consumers, understanding&nbsp; food labels can be challenging. Thus, they must mind the claims on the front of the packaging, study the ingredients list, and take extra caution with serving sizes. They must also take extra precautions as manufacturers <a href=\"https:\/\/www.meyers.com\/meyers-blog\/product-packaging-design-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">design<\/a> their products and <a href=\"https:\/\/www.meyers.com\/meyers-blog\/elements-of-effective-product-labels-design-tips-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">labels<\/a> perfectly and include <a href=\"https:\/\/www.meyers.com\/meyers-blog\/guide-to-sustainable-packaging-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability<\/a> in their marketing strategy to attract customers.&nbsp;<\/p>\n<p>&nbsp;<\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-attract-consumers-with-honest-food-labels\"><strong>Attract Consumers with Honest Food Labels<\/strong><\/h2>\n<p>\u00a0<\/p>\n\n\n\n<p>Businesses must attract consumers to sell their products, but not at the expense of their health and well-being. With various food regulations and requirements present, manufacturers must abide by these rules to avoid sanctions and face other legal actions. It\u2019s also their responsibility to make honest, legible, and informative labels that don\u2019t create problems for customers.&nbsp;<\/p>\n\n\n\n<p>If you need expert consultations to gather more information regarding your business\u2019s needs, talk to professionals from Meyers and bring your <a href=\"https:\/\/www.meyers.com\/\">packaging solu<\/a><a href=\"https:\/\/www.meyers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/www.meyers.com\/\">ions<\/a> to life. <a href=\"https:\/\/www.meyers.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partner with us<\/a> today, and let\u2019s create, print, and produce sustainable and attractive labels for your products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses may apply sales tactics, such as misleading food labels, to attract consumers. Avoid this faulty practice by reading about it here.<\/p>\n","protected":false},"author":2,"featured_media":6600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6],"tags":[9],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Food Labels Misleading? Importance of Labeling<\/title>\n<meta name=\"description\" content=\"Decode food labels with Meyers! 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