{"id":9315,"date":"2023-06-15T02:35:17","date_gmt":"2023-06-15T07:35:17","guid":{"rendered":"https:\/\/meyers.com\/?p=9315"},"modified":"2024-03-15T13:20:23","modified_gmt":"2024-03-15T18:20:23","slug":"branding-and-packaging-guide-to-building-brand-identity","status":"publish","type":"post","link":"https:\/\/meyers.com\/meyers-blog\/branding-and-packaging-guide-to-building-brand-identity\/","title":{"rendered":"Branding and Packaging: A Guide to Building Brand Identity"},"content":{"rendered":"\n
With branding, business leaders may set their company out from the competition. Branding covers every company facet\u2014from the website and logo to marketing initiatives and customer support. It involves developing a distinctive name, symbol, design, or image.<\/p>\n\n\n\n
Packaging is frequently the first tangible manifestation of a brand that a customer interacts with; because of this, branding and packaging go hand in hand. Packaging plays a significant role in attaining this goal of generating a consistent and memorable experience for customers as part of effective branding.<\/p>\n\n\n\n
Packaging is a customer-facing extension of a company\u2019s brand. It conveys important messages about the company and how it wants to be perceived. A product with a well-designed package may stand out on the shelf and leave a lasting impression on customers.<\/p>\n\n\n\n
The following infographic summarizes the major factors companies should consider when designing their packaging and what branding and packaging are. <\/p>\n\n\n