Packaged consumer soap is now one of the fastest-growing segments of the health and beauty industry. In fact, the global bath soap market reached almost $20.5 billion in 2020 and is anticipated to hit $27.5 billion by 2026.
Multiple brands launch new products to attract new customers and gain a loyal following every year. But to do this, they must match their services with strongly developed strategies to make them stand out from the competition. These include developing a unique packaging design that is attractive, efficient, and well-thought-out.
If you are interested in finding new ways to improve your product packaging, it is best to begin by understanding the specifics of the soap label and packaging you want to create. Read on and let this article guide you in choosing the best custom packaging for your soap business.
Factors to Consider When Choosing Soap Packaging
Finding the perfect packaging for your products requires great effort because there are different factors you need to weigh in. Not only should it keep your goods safe, but it should also be flexible enough to customize to your brand’s and customer’s needs.
Here are some examples of what you need to look for and assess in your soap packaging options.
- Packaging material
The packaging material you choose can play a big role in highlighting your different soap products. It can also make a difference in securing the item from transit until it reaches your customers. Below are a few examples of materials that you can choose.
Paper as a packaging material can be customized in any way. It helps secure your product while providing a place to include your label. It can also be a barrier between the soap and other elements within the package.
Unlike paper, soap box packaging adds more protection to your product and gives more space to print necessary information. It can also be a faster way to produce packaging, helping you shorten production time.
Bearsville soap uses this material, enabling a more elaborate soap packaging that makes a brand statement.
Fabric materials can act as a cushion for your soap and adds a customizable appeal to the packaging. You can also include other items such as ribbons and tags to elevate its design.
For liquid soap products, glass is a safe way to package them. Not only are these durable, but they also show your customers what the mixture looks like through the bottle. Glass packaging can be designed in other ways that make it easy to use.
Plastic can be more flexible to work with in packaging because it can be molded into any shape desired. Its durability also ensures the safety of your soap product, no matter the form.
- Packaging size
Choosing the correct packaging size for your soap products will eliminate excess waste in the material during packaging production. It will also help save the space you need to keep your merchandise safe in storage and during transit. This will make it easier for your customers to take it with them and use it later on.
- Heat sensitivity
Some soaps may contain ingredients that make them melt due to temperature changes and cause leaks. Always consider how your packaging can hold against heat to protect your products accordingly.
Around 54% of consumers are more likely to buy a product if they use sustainable packaging. Brands that focus on sustainable packaging solutions also have the advantage of reducing their carbon footprint and becoming notable in the market.
- Packaging design
The design of the packaging determines how the product will appear to your target consumers. If the visual presentation shows your brand’s personality and message well, it will stand out more against competitors.
Despite the advantage that some packaging designs and materials have over others, the packing you pick should not go over what your business can financially afford. Look for good quality materials that fit within your budget while still meeting the requirements needed to protect and show off your product.
Your soap packaging should always provide the necessary information to give your customers an idea of what they are getting with their purchase. It should also be designed to make it easy to open and use the product itself.
- Travel durability
Choose a packaging that can help secure your products during transit and keep them fresh for longer. This ensures that your soap’s quality is in top condition until a customer is ready to use it.
Leave a Lasting First Impression
With how fast the soap industry is growing, more brands are looking to improve their product packaging strategies to appeal to a bigger audience. But because of how competitive the market has become, it is important to focus on the right factors to create a unique purchasing experience for your customers.
If you want new insights on improving your soap label and packaging, reach out to our team of experts at Meyers Printing. Not only will you gain packaging solutions that fit your company’s needs, but you can also bring your vision to life with our professional printing solutions.