IRC Coupons

Instant Redeemable Coupons for On-Pack and Off-Pack Promotions

Meyers produces millions of IRC coupons (instant redeemable coupons) and other On-Pack and Off-Pack IRC labels per year for some of America’s top brands. We are a leader in IRC coupon label printing and other types of custom IRC coupons.

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Instant Redeemable Coupons (IRCs) – Great for Brands & Retailers

Benefits of On Pack Coupons:

  • Dry-release IRC coupons ensure consumers can easily remove the coupons from the product for redemption.
  • Attract consumer attention.
  • Help you fulfill retailer commitments.
  • You can leverage valuable IRC coupon offers to promote additional perimeter aisle products.
  • Coupon programs help drive sales and Meyers can help make the process seamless and easy!

Adding IRC coupons to your packaging is one of the 6 ways you can use your product packaging as a marketing tool.

Support Your Retailers!

IRCs are a great way to offer support to your retailers by moving “any brand” or store-branded perimeter aisle goods like milk, bread & produce – along with your products. This doesn’t have to be a complex process – ask us how!

As an added perk of being a Meyers client, we’ll help design anything you’re looking for – Sustainability, cost-effective manufacturing, optimal shelf presence, you name it! Our in-house design studio is full of talented artisans ready to make your brand stand out on the shelves.

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Coupon Label Printing & Coupon Program Management

Of course, we can handle all of your coupon label printing, but did you know that we also developed the Meyer’s Coupon Program Manager (CPM) platform to help one of the largest CPG brands in the country manage their coupons?

This CPM will help you manage all the coupons your brand offers, even if they are internet-only or other forms of digital couponing.

Please use the form below to contact us and set up a demo.

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Get in touch with one of our IRC experts!

FAQs

Instant Redeemable Coupons (IRCs) are labels or stickers placed directly on product packaging that provide a discount or promotion at checkout. They remain one of the most widely used promotional tools, with over 300 billion coupons distributed annually in the U.S.

IRCs encourage shoppers to try new products or buy more of items they already use by offering an immediate discount at checkout. This direct incentive makes them one of the most effective in-store promotions, delivering a 20–25% sales lift during promotions.

Yes. IRCs can be tailored with custom graphics, variable data, QR codes, or security features to align with brand campaigns. Personalized designs are more effective, with QR and customized coupons showing 30% higher engagement compared to generic offers.

Yes. IRCs are designed to be scanned and redeemed just like regular coupons, making checkout simple for retailers and shoppers. They’re a standard part of retail systems, which collectively process billions of dollars in coupon redemptions annually.

Yes. IRCs are used in nearly every consumer category, from food and beverages to personal care and household goods, to increase trial and loyalty. Their broad effectiveness is reflected in the fact that 90% of U.S. shoppers use coupons each year.

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Certifications & Accreditations

ecovadis-certification

The EcoVadis Bronze certification is a rating awarded to companies that rank within the top 35% of all companies for their overall sustainability performance. It indicates a strong awareness of social and environmental impacts, a commitment to continuous improvement, and a structured approach to sustainability management across environmental, labor, ethics, and sustainable procurement criteria. 

A Sustainable Green Printing Partnership (SGP) certification is a comprehensive, third-party validation for print and packaging facilities that meet high environmental standards and demonstrate best practices for sustainability across their entire operations. This certification involves a comprehensive audit to ensure a facility reduces waste and energy consumption, transitions to sustainable materials, creates safer workplaces, and maintains a strong sustainability management system.

The Great Printer Environmental Initiative Program recognizes printers who exceed required mandates in compliance with all Environmental, Health, and Safety (EHS) rules, regulations, and laws. Great Printers demonstrate their commitment to minimizing their impact on human health and the environment while producing quality printed products.  

Last Updated on October 13, 2025