Industry trends play an important role for businesses as they help brands build their image and gain considerable attention from customers. Apart from appealing to what is currently in demand, trends can help you develop better packaging designs and custom packaging that stand out from the competition. This is especially true for companies that want to undergo rebranding, prepare for the release of a new line of products, or are up-and-coming.
Furthermore, keeping updated with all the latest food packaging trends can be beneficial as it can help your business gain higher levels of satisfaction rates from your customers and clients. For instance, packaging integrated with special features such as QR codes or sustainable packaging can charm and delight audiences and boost purchases. These days, consumers tend to have a growing appetite for unique food packaging ideas.
If you are looking for inspiration in designing your new food packaging materials, take a look at these key trends that no manufacturer, food supplier, or seller should ignore.
The Latest Food Packaging Trends and Innovations
- Smart packaging solutions
Modern-day consumers often rely on technology to learn more about a product they love, its benefits, its multiple uses, and the company behind it. By printing a unique QR code onto your food packaging, you give your customers an easier and more convenient way to access important product information.
Apart from integrating QR systems, the use of intelligent packaging can also give you a considerable advantage over other brands. This type of technology allows your food packaging to detect environmental changes around it to monitor the quality of your products. As such, it becomes a significant advantage to quality assurance and safety concerns.
- The clamor for sustainable packaging
Over the years, the world has grown more eco-conscious about the products that they buy each day. Thanks to this, sustainable packaging has rapidly increased in popularity amongst many different types of consumers to show their concern over environmental changes.
By switching over to environmentally friendly packaging materials, such as biodegradable containers, folding cartons or boxes, you get to meet these demands and show your support towards these growing issues. Additionally, your customers become more likely to stay loyal to your brand and continue purchasing your products.
- Personalized packaging
Adopting quality custom packaging allows you to capture your customers’ attention in an instant as it adds more value to your products. You can make your food packaging more personalized using any type of material that best fits your products and ensure their safety through transit and storage.
Personalized packaging also gives customers a better impression of your brand, as it highlights your initiative towards quality presentation.
- Minimalist packaging designs
Loud and bold food packaging designs can often attract the attention of potential customers with a single glance. However, it can also put your customers off if these layouts are not organized or there is too much information to absorb in a short period.
Minimalistic designs become more favorable in these situations as they are easy on the eyes and do not present information overload.
- Versioned packaging
Releasing seasonal products often gives customers a sense of urgency to buy something before they are gone from the shelves. In most cases, this works especially well when you release them in small quantities, making them more desirable and exclusive.
These trends are often incorporated into marketing strategies when releasing a new product or collaborating with another known brand in the market. On other occasions, versioned packaging may also be available all year round, but specific designs are limited based on geographical location.
- Dynamic shapes and forms
Food packaging is about more than just having a container to store your product. These days, packaging using dynamic and bold shapes have gained more popularity for their creativity and visual appeal. These custom forms also allow you to make the most out of your resources and create storage that best suits the needs of your products.
- Incorporating social media tags
These days, most consumers have a constant urge to stay connected with their personal interests. By printing your social media handles and websites on your packaging, you give your customers more incentive to engage with your brand. You can even provide a hidden QR code that links to coupon codes or instant redeemable coupons (IRCs) which they can acquire after following or subscribing to your socials.
This can be utilized by using online hashtags and trends that allow your audience to share their own experience and feel more involved with your business.
Keeping Up with Trendy Packaging
Trends in food packaging can act as a reflection of what consumers want to see more of. By keeping up with these trends, you improve how they feel about your products and make it more difficult for consumers to resist buying them. It also gives you a significant edge over your competitors as you continuously meet popular demands.
Reach out to experts at Meyers Printing today and gain more insights on how you can make your packaging visions come true through professional printing solutions.