Branding and Packaging: A Guide to Building Brand Identity

Branding and Packaging: A Guide to Building Brand Identity

With branding, business leaders may set their company out from the competition. Branding covers every company facet—from the website and logo to marketing initiatives and customer support. It involves developing a distinctive name, symbol, design, or image. Packaging is frequently the first tangible manifestation of a brand that a customer interacts with; because of this,…