What are Ecolabels? The Objectives of Ecolabeling
Ecolabels help customers identify environmentally friendly products and services. But businesses have much to consider to use them effectively.
5 Sustainable Pharmaceutical Packaging Trends
5 Sustainable Pharmaceutical Packaging Trends Pharmaceutical packaging is the packaging materials that protect and encase medicine for transport and patient use. These include flasks, vials, syringes, and blister packaging for tablets. Pharmaceutical packaging differs from food packaging because the substances it holds are more sensitive to its environment. Manufacturers must meet certain standards when producing…
The True Cost of Sustainable Packaging
Due to climate change, many people and businesses are trying to reduce their environmental impact. One of the ways is to switch to sustainable packaging. This packaging type is often constructed using renewable, biodegradable, or recyclable materials to reduce energy use. Sustainable packaging is often perceived as an expensive investment. The costs of manufacturing and design are only…
Creative Retail Packaging Ideas, Examples and Strategies
In retail, packaging is an essential part of the marketing mix. Creative retail packaging can significantly impact consumer behavior, influencing purchase decisions and reinforcing brand identity. It can create an emotional connection with consumers and make a lasting impression that sets products apart from the competition. Thus, your brand’s retail packaging design must appeal to your…
The True Cost of Product Packaging: An Illustrated Guide
Product packaging is an essential element of any business that sells physical goods. It protects products during transport, provides important information to consumers, and helps products stand out on store shelves. The true cost of product packaging is often much more than just the price of the materials used to create it. Packaging costs can add up…
The Bioplastics Truth: What and How Sustainable Are They?
Questions remain about the sustainability of bioplastics. Learn more about their packaging applications and environmental impact.
Lightweighting in Packaging: The Pros and Cons
Lightweight packaging is an innovative and sustainable approach that can benefit your business. Discover the pros and cons of lightweighting in packaging here.
Packaging Today and Beyond: Industry Trends for 2023
Brands must optimize their packaging to meet consumer expectations and enhance their brand image. Discover the packaging industry trends for 2023 and beyond.
Product Packaging Virality: Viral Marketing Examples in Packaging
Unlock the potential of viral marketing in packaging design. Learn how to create standout packaging that engages customers and boosts brand awareness.
The Foundations of Great Product Label Designs: A Visual Guide
Learn about what makes a great label design in this infographic.