Learn about the effectiveness of sustainable packaging for ecommerce in elevating your brand and driving environmental responsibility in this infographic!
Color psychology can help shape customer perceptions, emotions, and purchasing behaviors. Discover its critical role in visual merchandising and retail displays.
5 Sustainable Pharmaceutical Packaging Trends Pharmaceutical packaging is the packaging materials that protect and encase medicine for transport and patient use. These include flasks, vials, syringes, and blister packaging for tablets. Pharmaceutical packaging differs from food packaging because the substances it holds are more sensitive to its environment. Manufacturers must meet certain standards when producing…
In retail, packaging is an essential part of the marketing mix. Creative retail packaging can significantly impact consumer behavior, influencing purchase decisions and reinforcing brand identity. It can create an emotional connection with consumers and make a lasting impression that sets products apart from the competition. Thus, your brand’s retail packaging design must appeal to your…
Unlock the potential of viral marketing in packaging design. Learn how to create standout packaging that engages customers and boosts brand awareness.
Omnichannel retail aims to give customers a seamless experience across multiple channels. Learn how packaging can drive an effective omnichannel retail strategy.
How can retail merchandising help your business? This guide will provide you with effective retail merchandising best practices for physical stores.
Unboxing products is part of the customer experience. Make sure it’s a win for your brand with these tips.
Retail packaging matters when building your brand. What consumers see before buying a product has an impact in their purchasing decisions.
Here are the best practices to maximize the potential of retail packaging as a marketing tool.