5 Sustainable Pharmaceutical Packaging Trends Pharmaceutical packaging is the packaging materials that protect and encase medicine for transport and patient use. These include flasks, vials, syringes, and blister packaging for tablets. Pharmaceutical packaging differs from food packaging because the substances it holds are more sensitive to its environment. Manufacturers must meet certain standards when producing…
In retail, packaging is an essential part of the marketing mix. Creative retail packaging can significantly impact consumer behavior, influencing purchase decisions and reinforcing brand identity. It can create an emotional connection with consumers and make a lasting impression that sets products apart from the competition. Thus, your brand’s retail packaging design must appeal to your…
Unlock the potential of viral marketing in packaging design. Learn how to create standout packaging that engages customers and boosts brand awareness.
Omnichannel retail aims to give customers a seamless experience across multiple channels. Learn how packaging can drive an effective omnichannel retail strategy.
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Unboxing products is part of the customer experience. Make sure it’s a win for your brand with these tips.
Product packaging not only protects what’s inside but also influences the buying decision of consumers. Here’s everything you need to know about the process.
Retail packaging matters when building your brand. What consumers see before buying a product has an impact in their purchasing decisions.
Here are the best practices to maximize the potential of retail packaging as a marketing tool.
Shopper marketing continues to evolve as a discipline. We’re developing new tools, new technologies, and new talent to power our future. But what does that future hold? And what skills will we need to compete successfully?