Packaging Opportunities: The Impact of Ecommerce Growth
Learn about the effectiveness of sustainable packaging for ecommerce in elevating your brand and driving environmental responsibility in this infographic!
Color Psychology in Visual Merchandising and Retail Displays
Color psychology can help shape customer perceptions, emotions, and purchasing behaviors. Discover its critical role in visual merchandising and retail displays.
5 Sustainable Pharmaceutical Packaging Trends
5 Sustainable Pharmaceutical Packaging Trends Pharmaceutical packaging is the packaging materials that protect and encase medicine for transport and patient use. These include flasks, vials, syringes, and blister packaging for tablets. Pharmaceutical packaging differs from food packaging because the substances it holds are more sensitive to its environment. Manufacturers must meet certain standards when producing…
Creative Retail Packaging Ideas, Examples and Strategies
In retail, packaging is an essential part of the marketing mix. Creative retail packaging can significantly impact consumer behavior, influencing purchase decisions and reinforcing brand identity. It can create an emotional connection with consumers and make a lasting impression that sets products apart from the competition. Thus, your brand’s retail packaging design must appeal to your…
Product Packaging Virality: Viral Marketing Examples in Packaging
Unlock the potential of viral marketing in packaging design. Learn how to create standout packaging that engages customers and boosts brand awareness.
How Does Packaging Drive Brands’ Omnichannel Retail Strategy?
Omnichannel retail aims to give customers a seamless experience across multiple channels. Learn how packaging can drive an effective omnichannel retail strategy.
The Guide to Effective In-Store Retail Merchandising
How can retail merchandising help your business? This guide will provide you with effective retail merchandising best practices for physical stores.
Product Unboxing: Ensuring Customers Get the Perfect Experience
Unboxing products is part of the customer experience. Make sure it’s a win for your brand with these tips.
6 Insightful Packaging and Printing Stats You Need to Know in 2021
Retail packaging matters when building your brand. What consumers see before buying a product has an impact in their purchasing decisions.
6 Ways to Use Product Packaging as a Marketing Tool
Here are the best practices to maximize the potential of retail packaging as a marketing tool.