Understanding the impact of automation
Christopher Dillon, Meyers’ vice president of operations for Retail Marketing Services, talks with Packaging Impressions about the value of making smart automation decisions.
Christopher Dillon, Meyers’ vice president of operations for Retail Marketing Services, talks with Packaging Impressions about the value of making smart automation decisions.
Intelligent automation increases speed, but it should also improve consistency. Machines don’t get tired and they don’t lose focus.
Zero gets a bad rap. It’s nothing. It’s a shutout. It’s the short end of the stick whenever some movie bully suggests the object of their attention “drop the zero and get with the hero.”
Shopper marketing continues to evolve as a discipline. We’re developing new tools, new technologies, and new talent to power our future. But what does that future hold? And what skills will we need to compete successfully?
Loyalty is a two-way street… Customers will share personal data as long as the process is simple and the rewards are worth it.
Tell me if you’ve had this experience: You’re on a shopping trip and find a shirt you absolutely love. It’s the perfect color. It’s stylish. Everything about it speaks to you. It just doesn’t fit quite right.
People sometimes ask us whether it’s more important to invest in graphics or structure when they’re planning a new package or in-store display. Our answer – the short version, anyway – is, “yes.”
Visiting Labelexpo Americas is always invigorating. This year’s event attracted more than 16,000 visitors from 86 countries.
Meyers CEO Micheal Lane joined other top US label converters in an interview with Labels & Labeling at Labelexpo Americas 2018.
When people say they’re in the groove, they mean it as a positive. They’ve found a way of doing things that works, so they keep at it. But even the best grooves, if you stay in them long enough, can start to look a lot like a rut.