Leading CPG Brands Can Embed RFID Within Primary Product Labels via Meyers’ New Technology

Leading CPG Brands Can Embed RFID Within Primary Product Labels via Meyers’ New Technology

ByHaley Seiberlich

Meyers, an industry leader in innovative technology, has created a state-of-the-art RFID label offering that will improve quality, efficiency, and scalability of RFID label production. This offering eliminates the challenges most Consumer-Packaged Goods (CPG) brands face with RFID labels around branding and shelf appeal. One critical component of this new offering is an advanced RFID label press that embeds labels within existing primary pressure sensitive labels. The company has been producing labels and cards with RFID technology for nearly 20 years, including embedded RFID options that fully comply with Walmart’s requirements. The solutions offered by Meyers positions them at the forefront of the printing industry.

All About Product Labels: Parts, Types, Design Strategies

All About Product Labels: Parts, Types, Design Strategies

ByMichael Dillon

Have you ever wondered why some product labels catch your eye while others go unnoticed? Product labels are more than simply stickers or tags; they have a powerful impact on consumer decision-making. For example, in a study, 68% of consumers were willing to pay more for food products labeled as cruelty-free. This statistic highlights the…

Branding and Packaging: A Guide to Building Brand Identity

Branding and Packaging: A Guide to Building Brand Identity

ByMichael Dillon

With branding, business leaders may set their company out from the competition. Branding covers every company facet—from the website and logo to marketing initiatives and customer support. It involves developing a distinctive name, symbol, design, or image. Packaging is frequently the first tangible manifestation of a brand that a customer interacts with; because of this,…