Branding and Packaging: A Guide to Building Brand Identity

Branding and Packaging: A Guide to Building Brand Identity

With branding, business leaders may set their company out from the competition. Branding covers every company facet—from the website and logo to marketing initiatives and customer support. It involves developing a distinctive name, symbol, design, or image. Packaging is frequently the first tangible manifestation of a brand that a customer interacts with; because of this,…

5 Sustainable Pharmaceutical Packaging Trends

5 Sustainable Pharmaceutical Packaging Trends

5 Sustainable Pharmaceutical Packaging Trends Pharmaceutical packaging is the packaging materials that protect and encase medicine for transport and patient use. These include flasks, vials, syringes, and blister packaging for tablets.  Pharmaceutical packaging differs from food packaging because the substances it holds are more sensitive to its environment. Manufacturers must meet certain standards when producing…

The True Cost of Sustainable Packaging

The True Cost of Sustainable Packaging

Due to climate change, many people and businesses are trying to reduce their environmental impact. One of the ways is to switch to sustainable packaging. This packaging type is often constructed using renewable, biodegradable, or recyclable materials to reduce energy use. Sustainable packaging is often perceived as an expensive investment. The costs of manufacturing and design are only…